Create successful, easy-to-use, intuitive designs using experiential testing, participative, observational, and goal-driven innovation / user experience methods.

Deliver on-target strategic business plans and designs with solutions for multiple audiences, platforms, processes, mediums, devices, organizations, and more.

Architect designs to scale, re-purpose, and go global. Streamline infrastructures: organizations, processes, and resources. Provide easy-to-maintain operations.

Depict quick to grock business maps that show the whole system and its parts. Connect interactive visualizations to big data, multi-media, and multiple devices.

Demonstrated the business concept to attract partners and investors for a new online business supporting caregivers and loved ones. Redesigned the information architecture and page mock-ups to enable people to raise money, request help, get emotional support, track tasks, and more

Showed the value of the Garfield Innovation Center. Created an integrated performance metrics and survey system, including dashboards, demographics, and feedback. Information was re-purposed for business reporting, project communications, and customer insights

Created the interface design, information architecture (navigation), and business intelligence reports for a new iphone mobile application. Eye Capture enables consumers reading magazines to save magazine content and advertisements, share with their friends, and link online instantly to advertisers and retailers

Designed, produced, project managed, and facilitated development of the operational infrastructure for the new Garfield Innovation Center.  Created innovation and business processes, simulation tool kit, business outcomes, communications, marketing collateral, performance metrics, and Web site.

Designed Internet portal strategy for Kaiser Permanente's (KP) non-KP practitioners - to manage benefits, eligibility, referral and patient histories for patients, and access to  forms, guidelines, and more. Standardized information with flexible options across 8 regions with different business models. Achieved 98% requirements acceptance.

Managed and created stories to communicate the business value of Garfield Center innovation projects. Delivered 11 business cases for use in multiple mediums, showcased on large posters, used on the web site, and made into collateral.

Kaiser Permanente's Garfield Health Care Innovation Center empowers employees, vendors, members, and others in the KP community to transform health care.

The business map to the right illustrates the new business operations, innovation design, and marketing practices ASD architected for the newly opened Innovation Center.  The top layer depicts the Innovation Center floor plan and corresponding mock health care spaces.  Representing the infrastructure, the underlying four layers show the operations enabling leading-edge innovation to occur.

The business infrastructure - often transparent to visitors, participants, and KP staff - required extensive collaboration to deliver the resources, processes, organization, marketing, performance, and more.  This business map by ASD, quickly shows the center's inner "circulatory systems" of the operations.

Our Field Innovation Team (FIT) Disaster Recovery Design Team devised an integrated marketing campaign for California's Lieutenant Governor, Gavin Newsom to help the Water Czar educate and convince consumers  to save 25% water consumption in 2015 versus 2014.

ASD's integrated marketing campaign map delivered quick messaging and comprehension resulting in successful endorsement of the proposal. The business map reduced the presentation down to 6 slides from 40 enabling our team to present the complex campaign within five minutes.

Create successful, easy-to-use, intuitive designs using experiential testing, participative, observational, and goal-driven innovation / user experience methods.

Deliver on-target strategic business plans and designs with solutions for multiple audiences, platforms, processes, mediums, devices, organizations, and more.

Architect designs to scale, re-purpose, and go global. Streamline infrastructures: organizations, processes, and resources. Provide easy-to-maintain operations.

Depict quick to grock business maps that show the whole system and its parts. Connect interactive visualizations to big data, multi-media, and multiple devices.

Demonstrated the business concept to attract partners and investors for a new online business supporting caregivers and loved ones. Redesigned the information architecture and page mock-ups to enable people to raise money, request help, get emotional support, track tasks, and more

Showed the value of the Garfield Innovation Center. Created an integrated performance metrics and survey system, including dashboards, demographics, and feedback. Information was re-purposed for business reporting, project communications, and customer insights

Created the interface design, information architecture (navigation), and business intelligence reports for a new iphone mobile application. Eye Capture enables consumers reading magazines to save magazine content and advertisements, share with their friends, and link online instantly to advertisers and retailers

Designed, produced, project managed, and facilitated development of the operational infrastructure for the new Garfield Innovation Center.  Created innovation and business processes, simulation tool kit, business outcomes, communications, marketing collateral, performance metrics, and Web site.

Designed Internet portal strategy for Kaiser Permanente's (KP) non-KP practitioners - to manage benefits, eligibility, referral and patient histories for patients, and access to  forms, guidelines, and more. Standardized information with flexible options across 8 regions with different business models. Achieved 98% requirements acceptance.

Managed and created stories to communicate the business value of Garfield Center innovation projects. Delivered 11 business cases for use in multiple mediums, showcased on large posters, used on the web site, and made into collateral.

Kaiser Permanente's Garfield Health Care Innovation Center empowers employees, vendors, members, and others in the KP community to transform health care.

The business map to the right illustrates the new business operations, innovation design, and marketing practices ASD architected for the newly opened Innovation Center.  The top layer depicts the Innovation Center floor plan and corresponding mock health care spaces.  Representing the infrastructure, the underlying four layers show the operations enabling leading-edge innovation to occur.

The business infrastructure - often transparent to visitors, participants, and KP staff - required extensive collaboration to deliver the resources, processes, organization, marketing, performance, and more.  This business map by ASD, quickly shows the center's inner "circulatory systems" of the operations.

Our Field Innovation Team (FIT) Disaster Recovery Design Team devised an integrated marketing campaign for California's Lieutenant Governor, Gavin Newsom to help the Water Czar educate and convince consumers  to save 25% water consumption in 2015 versus 2014.

ASD's integrated marketing campaign map delivered quick messaging and comprehension resulting in successful endorsement of the proposal. The business map reduced the presentation down to 6 slides from 40 enabling our team to present the complex campaign within five minutes.

Create successful, easy-to-use, intuitive designs using experiential testing, participative, observational, and goal-driven innovation / user experience methods.

Deliver on-target strategic business plans and designs with solutions for multiple audiences, platforms, processes, mediums, devices, organizations, and more.

Architect designs to scale, re-purpose, and go global. Streamline infrastructures: organizations, processes, and resources. Provide easy-to-maintain operations.

Depict quick to grock business maps that show the whole system and its parts. Connect interactive visualizations to big data, multi-media, and multiple devices.

Demonstrated the business concept to attract partners and investors for a new online business supporting caregivers and loved ones. Redesigned the information architecture and page mock-ups to enable people to raise money, request help, get emotional support, track tasks, and more

Showed the value of the Garfield Innovation Center. Created an integrated performance metrics and survey system, including dashboards, demographics, and feedback. Information was re-purposed for business reporting, project communications, and customer insights

Created the interface design, information architecture (navigation), and business intelligence reports for a new iphone mobile application. Eye Capture enables consumers reading magazines to save magazine content and advertisements, share with their friends, and link online instantly to advertisers and retailers

Designed, produced, project managed, and facilitated development of the operational infrastructure for the new Garfield Innovation Center.  Created innovation and business processes, simulation tool kit, business outcomes, communications, marketing collateral, performance metrics, and Web site.

Designed Internet portal strategy for Kaiser Permanente's (KP) non-KP practitioners - to manage benefits, eligibility, referral and patient histories for patients, and access to  forms, guidelines, and more. Standardized information with flexible options across 8 regions with different business models. Achieved 98% requirements acceptance.

Managed and created stories to communicate the business value of Garfield Center innovation projects. Delivered 11 business cases for use in multiple mediums, showcased on large posters, used on the web site, and made into collateral.

Kaiser Permanente's Garfield Health Care Innovation Center empowers employees, vendors, members, and others in the KP community to transform health care.

The business map to the right illustrates the new business operations, innovation design, and marketing practices ASD architected for the newly opened Innovation Center.  The top layer depicts the Innovation Center floor plan and corresponding mock health care spaces.  Representing the infrastructure, the underlying four layers show the operations enabling leading-edge innovation to occur.

The business infrastructure - often transparent to visitors, participants, and KP staff - required extensive collaboration to deliver the resources, processes, organization, marketing, performance, and more.  This business map by ASD, quickly shows the center's inner "circulatory systems" of the operations.

Create successful, easy-to-use, intuitive designs using experiential testing, participative, observational, and goal-driven innovation / user experience methods.

Deliver on-target strategic business plans and designs with solutions for multiple audiences, platforms, processes, mediums, devices, organizations, and more.

Architect designs to scale, re-purpose, and go global. Streamline infrastructures: organizations, processes, and resources. Provide easy-to-maintain operations.

Depict quick to grock business maps that show the whole system and its parts. Connect interactive visualizations to big data, multi-media, and multiple devices.

Demonstrated the business concept to attract partners and investors for a new online business supporting caregivers and loved ones. Redesigned the information architecture and page mock-ups to enable people to raise money, request help, get emotional support, track tasks, and more

Showed the value of the Garfield Innovation Center. Created an integrated performance metrics and survey system, including dashboards, demographics, and feedback. Information was re-purposed for business reporting, project communications, and customer insights

Created the interface design, information architecture (navigation), and business intelligence reports for a new iphone mobile application. Eye Capture enables consumers reading magazines to save magazine content and advertisements, share with their friends, and link online instantly to advertisers and retailers

Designed, produced, project managed, and facilitated development of the operational infrastructure for the new Garfield Innovation Center.  Created innovation and business processes, simulation tool kit, business outcomes, communications, marketing collateral, performance metrics, and Web site.

Designed Internet portal strategy for Kaiser Permanente's (KP) non-KP practitioners - to manage benefits, eligibility, referral and patient histories for patients, and access to  forms, guidelines, and more. Standardized information with flexible options across 8 regions with different business models. Achieved 98% requirements acceptance.

Managed and created stories to communicate the business value of Garfield Center innovation projects. Delivered 11 business cases for use in multiple mediums, showcased on large posters, used on the web site, and made into collateral.

Kaiser Permanente's Garfield Health Care Innovation Center empowers employees, vendors, members, and others in the KP community to transform health care.

The business map to the right illustrates the new business operations, innovation design, and marketing practices ASD architected for the newly opened Innovation Center.  The top layer depicts the Innovation Center floor plan and corresponding mock health care spaces.  Representing the infrastructure, the underlying four layers show the operations enabling leading-edge innovation to occur.

The business infrastructure - often transparent to visitors, participants, and KP staff - required extensive collaboration to deliver the resources, processes, organization, marketing, performance, and more.  This business map by ASD, quickly shows the center's inner "circulatory systems" of the operations.

Create successful, easy-to-use, intuitive designs using experiential testing, participative, observational, and goal-driven innovation / user experience methods.

Deliver on-target strategic business plans and designs with solutions for multiple audiences, platforms, processes, mediums, devices, organizations, and more.

Architect designs to scale, re-purpose, and go global. Streamline infrastructures: organizations, processes, and resources. Provide easy-to-maintain operations.

Depict quick to grock business maps that show the whole system and its parts. Connect interactive visualizations to big data, multi-media, and multiple devices.

Demonstrated the business concept to attract partners and investors for a new online business supporting caregivers and loved ones. Redesigned the information architecture and page mock-ups to enable people to raise money, request help, get emotional support, track tasks, and more

Showed the value of the Garfield Innovation Center. Created an integrated performance metrics and survey system, including dashboards, demographics, and feedback. Information was re-purposed for business reporting, project communications, and customer insights

Created the interface design, information architecture (navigation), and business intelligence reports for a new iphone mobile application. Eye Capture enables consumers reading magazines to save magazine content and advertisements, share with their friends, and link online instantly to advertisers and retailers

Designed, produced, project managed, and facilitated development of the operational infrastructure for the new Garfield Innovation Center.  Created innovation and business processes, simulation tool kit, business outcomes, communications, marketing collateral, performance metrics, and Web site.

Designed Internet portal strategy for Kaiser Permanente's (KP) non-KP practitioners - to manage benefits, eligibility, referral and patient histories for patients, and access to  forms, guidelines, and more. Standardized information with flexible options across 8 regions with different business models. Achieved 98% requirements acceptance.

Managed and created stories to communicate the business value of Garfield Center innovation projects. Delivered 11 business cases for use in multiple mediums, showcased on large posters, used on the web site, and made into collateral.